PRESS

Here you will find press images, facts about POW, and contact information.
Please reach out if you need anything else – we're happy to help!

hej@impow.se is a good address to reach us!

Say hello to POW!

Aren't there enough protein powders already? No, we didn't think so. So we created a brand new range of products that taste, feel, and deliver exactly what we want – both during workouts and in everyday life.

POW is primarily aimed at women in the middle of life, with a packed calendar and the ambition to take care of both themselves and others. It's a difficult equation, we know, but always having a quick, tasty, and nutritious snack within reach makes everything so much easier.

About POW

Great flavors
We got tired of protein powders that taste like a candy store. POW is less sweet, more mature, and developed to actually be enjoyable to drink – not just "to get it down." Flavors that work just as well after a workout as in a smoothie on a stressful Tuesday.

Something for everyone
Casein, whey, vegan, beef protein, and creatine. Whether you train hard, want to get more protein into your daily diet, or just need a quick snack, there's a POW that fits. Simple, uncomplicated, and easy to use.

Safe & Locally Produced
Our products are manufactured in a small factory just outside Stockholm, with a focus on quality and transparency. No shortcuts. No fluff. Just products we want to use ourselves.

Women at the helm
POW was created by women who themselves live amidst the equation of work, training, family, and everything in between. We simply made the products we ourselves were missing.

The Founders

Jenny Bäcklin
"I made a career before 30, hit a wall around 40, and decided to rebuild both my body and my life. Today, nearing 50, I'm building businesses in health – and feeling stronger than ever."
Read more about Jenny here!

Sofie Lantto
"I've done 24 Ironmans and over 4000 skydives. But I've never had this much energy."
Read more about Sofie here!

Press Images

Click here for high-resolution images, free for editorial use.
The portraits were taken by Joar Vestergren.
Contact us if you need any other image or, for example, want to share a recipe and promote us.