The tasting panel

Maria Pietilä Holmner

From alpine slopes to mountain life with kids, coffee and smoothies on a whim.

Ever since my elite sports days, protein has always been a hot topic. Today, it's the savior in a pinch – in my morning smoothie, before picking up the kids...

Martin Andersson

More is always more — about bikes, training, and never doing things by halves.

"How can less be more? More is always more." Martin lives by this — on his bike, on the running track, and when he loads up on protein. At 45,...

Sofie Lantto

From protein powder hater to protein advocate

Sofie Lantto has over 20 years in the fitness industry and believes in game meat, potatoes, and real food as a foundation. When she added more protein between meals, she...

Glenn Boström

No fuss. Just protein that fits in between meetings and matches.

Glenn combines project management with floorball matches, pipe in mouth. He believes in keeping things simple. When he increased his protein intake, he noticed the difference. Better recovery. More power...

Anna Lindberg

The smoothie lover who makes protein a given

Anna Lindberg is a smoothie enthusiast who discovered how protein changed the taste, satiety, and feel of her everyday life. Today, she inspires women to make protein simple, delicious, and...

Jessica Unogård

Strong mom. Long-distance runner. Protein preacher.

She runs far. Lifts heavy. Coaches others towards big goals. Over the years, her relationship with protein has become increasingly obvious – for development, recovery, and a simple refill on...