LIFE IS TOO SHORT FOR NASTY PROTEIN.
Protein for ordinary people
Great taste, safe ingredients, and nothing unnecessary.
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Clear whey protein lemon
Regular price 299 krRegular priceSale price 299 kr -
Casein protein chocolate
Regular price 299 krRegular priceSale price 299 kr -
Casein protein vanilla
Regular price 299 krRegular priceSale price 299 kr -
Sold outClear whey pink grapefruit
Regular price 299 krRegular priceSale price 299 krSold out -
Whey protein coffee
Regular price 299 krRegular priceSale price 299 kr -
Whey protein unflavored
Regular price 299 krRegular priceSale price 299 kr -
Vegan protein chocolate
Regular price 199 krRegular priceSale price 199 kr -
Beef protein mango & passion collagen
Regular price 299 krRegular priceSale price 299 krSold out
Three Reasons to Eat Protein
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Energy
Protein is no miracle. But a protein-rich snack helps you maintain a regular meal rhythm throughout the day.
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Stronger body
Protein contributes to the growth and maintenance of muscle mass and to the maintenance of normal bones.
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Clearer bud
When the body gets what it needs, the whole system functions better. Muscles, everyday life, and focus.
Which protein you take isn't that important!
If you like lemonade, buy a clear whey – if you like milkshakes and baking, opt for a casein. See what suits your tastes and your everyday life. That's how it'll be best.
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Casein
Casein is a protein extracted from milk. Perfect for use in chocolate balls, fluff or in baking. Casein is a milk protein with a naturally creamy consistency. This makes it...
Casein
A protein that provides structure, creaminess, and a truly excellent end result.
Casein is a protein extracted from milk. Perfect for use in chocolate balls, fluff or in baking. Casein is a milk protein with a naturally creamy consistency. This makes it...
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Whey
Whey is a milk protein that is quickly absorbed by the body and dissolves easily in liquid. This makes it a convenient choice when you want to replenish protein without...
Whey
A protein that does the job – and lets the rest of life continue.
Whey is a milk protein that is quickly absorbed by the body and dissolves easily in liquid. This makes it a convenient choice when you want to replenish protein without...
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Clear whey
POW Clear whey is a lactose-free whey protein with a light and clear consistency – more like a refreshing lemonade than a milky shake. Fresh, thirst-quenching, and perfect when you...
Clear whey
Protein that goes down easy. Delicious. Lactose-free!
POW Clear whey is a lactose-free whey protein with a light and clear consistency – more like a refreshing lemonade than a milky shake. Fresh, thirst-quenching, and perfect when you...
read more
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Vegan
A plant-based protein powder that tastes just as good in a shake as in your morning porridge. Soft in texture, easy to use, and made for everyday life. Great for:...
Vegan
A plant-based protein powder that tastes just as good in a shake as in your morning porridge. Soft in texture, easy to use, and made for everyday life. Great for:...
read more
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Beef protein
Beef protein is a pure, animal-based protein from beef, a good alternative for those who want to avoid milk. Made from beef, it looks and tastes like a tart lemonade!...
Beef protein
A pure protein choice for those who prioritize function over frills.
Beef protein is a pure, animal-based protein from beef, a good alternative for those who want to avoid milk. Made from beef, it looks and tastes like a tart lemonade!...
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Creatine
Creatine is a substance found naturally in the body, primarily in our muscles. We also get creatine through food, especially from meat and fish. Its main function is to help...
Creatine
No fuss. Just a little more pressure where it's needed.
Creatine is a substance found naturally in the body, primarily in our muscles. We also get creatine through food, especially from meat and fish. Its main function is to help...
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“I’ve done 24 Ironmans and over 4000 skydives. But I’ve never had as much energy as I do now.”
Sofie Lantto, co-founder of POW, on what started POW
“I made a career before 30, burned out at 40, turn 50 this year, and am stronger than ever. When life gives you lemons - lift something heavy and eat protein!”
Jenny Bäcklin, co-founder of POW
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Maria Pietilä Holmner
From alpine slopes to mountain life with kids, coffee and smoothies on a whim.
More about me!
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Martin Andersson
More is always more — about bikes, training, and never doing things by halves.
More about me!
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Popular Recipes
How do you get your protein?
Find recipes that work for you and your everyday life.
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Recipe
No bake hallongrottor
Smälter i munnen, tar fem minuter att göra och försvinner på en kvart. Gör dubbel sats. Det är ett råd, inte en fråga.
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Recipe
Kokostoppar att dö för!
En barndomsklassiker med lite extra protein. Fortfarande lika god. Fortfarande lika svår att äta bara en av.
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Recipe
Pistage nicecream med jordgubb & vanilj
Blomkål och spenat i en dessert som smakar som pistage och jordgubbar. Ja, du läste rätt. Nej, man märker ingenting.








